OTA Insight Case Study
An industry first demand indicator for recovering hotels in the wake of Covid-19
Project Brief
We wanted to create a way that revenue managers could make sense of millions of new data points such as airbnb searches, skyscanner searches, and hotel bookings in order to show demand for a city on a given day. We also wanted to provide a recovery tool for hotels navigating their way through the current Covid-19 crisis.
Problem Statements
1
There was previously no easy way for smaller hotels to understand the demand in their markets in one place.
2
Covid-19 is seriously affecting the hospitality industry and historical data is no longer a helpful metric for RM's.
Process
The design team worked closely with our data scientists for the best recommendations on how to read and visualize search data which was forward looking and new for the industry.
We were able to facilitate a back and fourth nature of iteration and whiteboarding which led us to an initial beta phase to test the tool with clients in the field. In June, we launched the product virtually along with a self-service component, which was a company first as well.
Some interesting parts of the process
1
Visualizing demand based on data science direction was tricky, exciting, and new.
2
Colors played a very important role in communicating high and low demand.
3
A beta testing phase and observations led to a better usability and different experience.
4
Working virtually during a pandemic proved to be interesting; whiteboard sessions were replaced with detailed workflows.
5
We explored a variety of rough iterations before finding the right path.
Solution
A new product brought to market during an important time.
Over 1.7k signups in one month after launching virtually.
First time the company was able to launch a SaaS product completely self-service.
My Role on the Team
Design Lead
Contributions:
- Led the visual direction of the prototype and final product
- Managed the design team throughout the process, leading to one dedicated product designer carrying the project forward
- Facilitated brainstorming and feedback sessions across data science and product departments
- Led the visual design of the marketing collateral and virtual launch including an overhaul to the corporate website
- Led the User Experience and visual direction of the free trial experience
The Core Team
This project involved:
Product: Nadine, Maxime, Ivo
Research: Edita
Design: Larissa, Reid
Data Science: Joeri, Joanna, Nelis, Sirvvydas
Engineering: Jan, Nathan, Bert
Contact Me.
Please feel free to reach out.
- Dribbble
